Go where your audience is, via Fast Company. At Quartz:
The business publisher recognized that people are no longer coming directly to publishers’ sites through social media side doors, so it takes the approach that everywhere it publishes is a platform in an of itself, rather than just a way to get people to Quartz’s site, said Gideon Lichfield, senior editor in charge of the Daily Brief.
“One of the realities of the digital world is that people aren’t going to consume content on your site,” said Aneesh Raman, vp of marketing and audience development at Ozy Media. “We’re trying to be more of a digital native. So we think about our audience as a group that’ll consume Ozy in different times with different means.”