In the public digital media sphere, we tend to obsess over NPR, and there was all kinds of good news for NPR in the latest State of the News Media report from Pew. My takeaways? The trend lines reflect what’s been happening mow for a number of years in markets across the country: Broadcast audience growth is flat, while digital audiences are growing.
NPR saw its average weekly broadcast listening audience fall by about 4 percent, from 27.3 million in 2013 to 26.2 million in 2014. It also saw monthly unique visitors to the NPR.org website grow 35 percent to 28 million in 2014. And the average number of monthly podcast downloads from NPR in 2014 grew 40 percent from 2013.
Elsewhere in the report: mobile mobile mobile.
While desktop visits are still valuable to publishers – especially when it comes to time spent on the site – the number of mobile visits now outpaces desktop visits for the majority of the top 50 sites and associated apps.