Forget Klout

Be in service to the reader. Always. Good piece on A List Apart today by Ida Jackson and Ida Aalen:

“We want to go viral!” says the chief communications officer. “Can’t help you” used to be our standard answer. But by doing this, we’ve left social media in the hands of marketers and self-appointed “gurus” more concerned with Klout than user needs. It’s about time we reclaimed social media.

First, take inventory and assign responsibilities. Wrestle your yearly and monthly calendar down. Practice writing as a team or better ideas. Then, the seven questions:

  1. What’s the one thing you want people to do?
  2. Could it be shorter?
  3. Could it be clearer?
  4. Could you appeal to emotions?
  5. If not, can you make it useful, funny, or identity-enhancing?
  6. Is it in line with our tone of voice?
  7. Is the timing right?

NPR #Popecrush

NPR’s Vesta Partovi writes about NPR’s coverage of Pope Francis on Snapchat:

Our Story was a product of the collaborative effort between the Visuals, Digital News and Social Media teams, unofficially known as Project #Popecrush. The goal of the effort was to produce digital pieces capturing the mood of the people we found attending the parade. The Visuals and Digital News interns worked together to create a blog post, while I built our Snapchat Story.

Shapiro On Social

NPR’s freshly minted All Things Considered host (and veteran reporter) Ari Shapiro talks about breathing new life into the show during a Current forum:

Shapiro said he’s especially fond of using the live video streaming app Periscope and other social media platforms to connect with new audiences.

Periscope, like Twitter, like Facebook, like Snapchat, like all these other platforms, are ways to reach an audience that might not know about us,” he said. While tweeting in Turkey about refugees, Shapiro realized that his tweets were a firsthand source of news for his followers.

“This was not a complement to the NPR coverage,” he said. “. . . [T]o be able to get where audiences are . . . it’s just another way of doing our journalism, another way of finding new audiences, another way of going to where people are. I hope ATC will be able to do more.”

What’s Coral?

One of the sessions I’ll be attending at ONA 2015 focuses on the Coral Project. API’s Katie Yaeger has a good primer/conversation with Greg Barber about Coral’s goals.

The project, funded by a grant from The John S. and James L. Knight Foundation, is a collaborative, open-source effort led by The Washington Post, The New York Times and Mozilla. It’s designed to further opportunities for online engagement, extending beyond comments into conversations and contributor contributions. Since the project was announced in June 2014, team members have been solidifying project details and conducting research. The team is currently in the hiring process but plans to soon begin coding software.