Forget Clicks

Go where your audience is, via Fast Company. At Quartz:

The business publisher recognized that people are no longer coming directly to publishers’ sites through social media side doors, so it takes the approach that everywhere it publishes is a platform in an of itself, rather than just a way to get people to Quartz’s site, said Gideon Lichfield, senior editor in charge of the Daily Brief.

And Ozy:

“One of the realities of the digital world is that people aren’t going to consume content on your site,” said Aneesh Raman, vp of marketing and audience development at Ozy Media. “We’re trying to be more of a digital native. So we think about our audience as a group that’ll consume Ozy in different times with different means.”

Podcast Diversity

Good piece on CJR about NPR’s efforts to appeal beyond pub broadcasting’s stereotypes: “NPR unveiled a study showing that nearly 33 percent of its podcast audience is comprised of people of color.

“We’ve gained access to a universe of artists and fans that public radio has never been able to claim in the past,” Keith Woods said [NPR’s vice president of diversity for news and operations]. “We’re using these podcasts to bring these new audiences into the rest of our programming.” For instance, NPR TV Critic Eric Deggans, who is familiar to many traditional NPR listeners, can also be heard on NPR’s Pop Culture Happy Hour podcast. Deggans is African American, while the hosts of Invisibilia are both women.

WNYC & Spotify

The Verge says “Spotify wants to become your all-in-one jukebox. For everything.” Music. Video. Podcasts. Everything. And WNYC is getting on the podcasting part of the bandwagon. Why? Because, “Everybody will eventually be a podcast listener,” Manoush Zomorodi tells The Observer, and Spotify’s reach is gargantuan compared to WNYC’s (or anyone else’s for that matter.)

Climate Sharing

From a  Guardian story on the Climate Publishers Network:

An unprecedented alliance of news publishers including the Guardian, El País, Le Monde and China Daily have agreed to share climate change content to raise awareness in the runup to the next UN summit.

More than two dozen publishers from around the world – from the Sydney Morning Herald to India Today and the Seattle Times – have agreed to scrap licensing fees for climate change content so that members of the alliance can freely republish articles.

Visual Objectives

There’s all sorts of great thinking and links in Syllabus: Critical thinking, ethics and knowledge-based practice in visual media, published by Shorenstein, starting with its objectives:

  • Learn the duties and rights of journalists in the digital age.
  • Better understand the impact of images and sound on meaning.
  • Develop a professional process for handling multimedia reporting’s ethical challenges.
  • Generate and translate ideas into ethically sound multimedia projects.
  • Understand how to combine responsible journalism with entertaining and artistic storytelling.
  • Think and act as multimedia journalists, producing accurate and balanced stories