Be in service to the reader. Always. Good piece on A List Apart today by Ida Jackson and Ida Aalen:
“We want to go viral!” says the chief communications officer. “Can’t help you” used to be our standard answer. But by doing this, we’ve left social media in the hands of marketers and self-appointed “gurus” more concerned with Klout than user needs. It’s about time we reclaimed social media.
First, take inventory and assign responsibilities. Wrestle your yearly and monthly calendar down. Practice writing as a team or better ideas. Then, the seven questions:
- What’s the one thing you want people to do?
- Could it be shorter?
- Could it be clearer?
- Could you appeal to emotions?
- If not, can you make it useful, funny, or identity-enhancing?
- Is it in line with our tone of voice?
- Is the timing right?