Epic Jerky

This is an ad campaign for Epic Jerky in my art direction course. We had to take on the client and create a print ad for a magazine. The slogan for the company is “discover your inner animal”. Based on this slogan we combined the type of animal in the bar with a human body to represent the persons inner animal. (also credited designer is Alexa D’Atri).epic-jerky-finals2 epic-jerky-finals4