5Gyre Banner Ad Campaign

This was a more recent project in my thesis course. The objectives of the project was to create a campaign of banner ads for a non profit organization. We got to choose the organization we wanted to do the ads for I chose 5gyres Institute which is an organization that is striving for a plastic free planet. For me personally this was a challenging project because I hate banner ads and almost never click on them. I think these ads can be a nuisance visually. But I took on the project with good spirit. I decided to design the banner in a way that would not irritate the viewer visually. So I went for a simple design of one color, simple imagery, but also powerful messages. This combination actually ended up being fairly successful especially with the use of simple vector plastic items to create more powerful bigger imagery.